In this episode, Michael and Justin sit down via Skype with Jenny Evans and Kirsten Ludwig, Co-Founders of BeautyGrass, a new, high-end, pure, CBD-infused line of skincare products.
These fellow Californians and longtime friends take us through the early days of Jenny creating batches of products in her own kitchen, the complex and often confusing world of CBD, and why a 50-50 partnership with Kirsten’s culture-conscious brand consultancy (IN GOOD CO), was the perfect ingredient needed to bring these transformative, hyper-clean products to the market.
Jenny Evans, Co-Founder of Saving Faces and creator of BeautyGrass
Longtime esthetician Jenny Evans, who has long delighted customers at her Marina del Rey, CA-based salon with her hand-crafted, medicinal and therapeutic recipes, launched her high-end, clean, CBD-infused line of skincare products called BeautyGrass in March of 2019 to bring nature’s magic to the masses. She is a world traveler who has visited countries from Istanbul to Costa Rica in search of the most transformative skin therapies, techniques, and ingredients on the planet. Ancient wisdom is real and powerful, and Jenny is in continual awe of Mother Nature and plant medicine. Skin has long been Jenny’s preferred language for exploring and nourishing the self, inspiring confidence, and instilling a sense of empowerment in herself and others. BeautyGrass is her way of spreading goodness around.
President and Founder of IN GOOD CO
Kirsten Ludwig is President and Founder of IN GOOD CO (http://weareingoodco.com), a culture-conscious brand consultancy that aligns people and organizations around a purpose, creates connections, and inspires action. Her global collective of creatives, strategists, designers, thinkers and makers work with startups, Fortune 500s, and nonprofits to create and align internal and external cultures and build visionary brands.
A creative and lifestyle marketer with 20 years of experience, Kirsten has transformed agencies, created brands, pioneered experiences, led teams, and much more. Uniqlo, Anthropologie, Ralph Lauren, Google, Nike, and Starbucks are just a few Kirsten has inspired. When not traveling between coasts, she can be found checking out the latest culinary spots or styling a witty photoshoot of her children, Hudson and Sailor.